Jeb Bush tweeted out his new campaign logo on Sunday, and he apparently did not think his last name was necessary to include.
The omission is certainly unusual. Is it an attempt to rebrand himself? Is he trying to differentiate himself from his older brother? Could be, since George W. Bush was shown to be the most unpopular president in U.S. history by a CNN poll.
Whatever the reason, the logo is not very original, as pointed out by Washington Post reporter Robert Costa.
Jeb Bush just unveiled his campaign's logo. "Bush" is absent -- and it reminds me of Lamar! '96 pic.twitter.com/A4usTCC8cB— Robert Costa (@costareports) June 14, 2015
Despite the inevitable jokes about Jeb forgetting his last name, the logo is probably a smart move. Jeb Bush will have a hard time making his own image, since assumptions will no doubt be made about his politics, based on his brother’s. And it doesn’t help that the former president has recently been headlining Jeb Bush’s events. So, if Bush wants to make a name for himself, he should probably make more of an effort to separate himself from his brother.