The world was left in shock as 2016 took away yet another loved celebrity; Carrie Fisher, more popularly known for her iconic character of Princess Leia from the “Star Wars” franchise.
The esteemed actress, author and screenwriter suffered heart problems on a flight from London to Los Angeles and passed away at the age of 60.
As the internet users mourned her death and remembered the impact Fisher had on their childhood years, one company decided to use the sad incident to their benefit to promote their products.
The below image is what Cinabbon tweeted soon after Fisher’s death. “RIP Carrie Fisher, you’ll always have the best buns in the galaxy.”
Angry social media users and “Star Wars” fans took no time to call out the brand, prompting Cinnabon to soon delete the tweet and apologize for its insensitivity.
Our deleted tweet was genuinely meant as a tribute, but we shouldn't have posted it. We are truly sorry.— Cinnabon (@Cinnabon) December 28, 2016
It's not the tweet, it's their making her death about them. https://t.co/tkqMoiqzKk— (((Evan Jacobs))) (@esjacobs) December 27, 2016
Interestingly, a large number of people were also of the opinion that there was nothing wrong with Cinnabon’s tweet, and that the “Star Wars” actress would have actually loved it.
In all fairness, the tweet does look offensive, especially since the brand made sure to include their signature Cinnabon in it.
It seems like her death was cashed in upon by the company to advertise the brand. However, keeping in mind Fisher’s personality and jovial nature, she might actually have liked to be remembered as the woman with the “best buns.”
It is possible that internet users have generally become too sensitive to such issues, but that is understandable since one cannot be sure whether the company did what they did in jest or with an ulterior motive.
Banner/ Thumbnail credit: Reuters