He openly bashes immigrants, calling them rapists. He wants to build a border wall with Mexico. He just kicked out a Latino journalist out of a press conference and gave a racist imitation of an Asian man.
But Donald Trump sells news.
Case in point: CNN just moved a Hurricane Katrina special in favor of coverage of the presidential hopeful.
Host Anderson Cooper’s special covering the 10th anniversary of Hurricane Katrina, called “Katrina: The Storm That Never Stopped,” was scheduled for 9 p.m. on Tuesday but it was bumped to Wednesday during Trump after his heated exchange with Univision anchor Jorge Ramos during a presser in Iowa.
The #Katrina special report, Katrina: The Storm That Never Stopped has been moved to tomorrow. Wednesday 9pm— Anderson Cooper (@andersoncooper) August 25, 2015
The rescheduling by CNN is just another example of how, despite his gaffes and racist tirades, Trump’s presidential campaign is “ratings rocket fuel” for television news.
“An hourlong interview with Trump taped earlier in the day with CNN's New Day co-anchor Chris Cuomo drew 1.1 million in the 9 p.m. ET time slot on Wednesday (Aug 19), according to Nielsen,” LA Times reported. “The audience is the largest for the cable news channel in that hour since April 28, when it covered the anti-police riots in Baltimore. Among viewers in the 25 to 54 age group, the hour scored 369,000.”
NBC's Meet the Press had its biggest audience in more than a year for its Trump interview on Aug. 16.
Previously, the first Republican primary debate on Fox News drew a record-setting 24 million viewers on Aug. 6 – numbers which were mostly attributed to Trump’s fiery rhetoric.
According to David Bohrman, a television consultant and former CNN Washington bureau chief, "He's getting a lot of attention that he should get because he's doing so well in the polls and he's getting a lot of attention because he's Donald Trump, and you never know what he's going to say.”
"It's not negligence to cover him," he added.