While the ever popular “Share a Coke” campaign was considered an excellent advertising maneuver by Coca-Cola, the international beverage chain has launched a new line of Diet Coke that puts a unique spin on its design.
Coca-Cola Israel’s latest marketing gimmick caters to the idea of individualized bottles.
But names aren't entirely unique – just how many people named “Sara” exist in the world?
That’s why, with the help of a special algorithm as part of the “Stay Extraordinary” campaign, which was introduced in July, 2 million Diet Coke bottles of varying sizes are now in the market – with each being completely different from the other in its vibrant kaleidoscopic design.
"The purpose of the campaign is to convey to Diet Coke lovers that they are extraordinary by creating unique one-of-a-kind extraordinary bottles," said the vice president of marketing for Coca-Cola Israel, Alon Zamir. "We are proud to launch such a complex, innovative and extraordinary campaign which will convey to all Diet Coke consumers how extraordinary they are themselves."
It’s become such a hit that eBay and Amazon are selling collections of the bottles at insane prices that go up to $200.
Given the dual touch of a human element coupled with a unique design brought about by technology – these Diet Cokes certainly are extraordinary.
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