Dairy Queen Store Shuts Down After Franchise Owner Proudly Uses N-Word

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When Daianeira Ford asked the franchise owner to fix her wrong order, he refused to do so. When she asked for a refund, he went on a racist tirade.

 

 

A Dairy Queen franchise has been closed in Illinois after its owner “proudly” used a racial slur against a young mother and her two children, according to police report.

Daianeira Ford, 21, took her 2-year-old daughter and 5-month-old son to a Dairy Queen in a small city near Chicago called Zion. When she received her order and opened it, she found one item was missing and another was wrong, prompting her to go back and ask for the food she had initially ordered. However, when the franchise owner, James Crichton, refused to do so, she asked for a refund.

Crichton gave Ford $5 adding that they did not deserve anymore and when she asked for his name, he told her it was “Bill Clinton.”

“He called me and my children n*****; he said I can go back to where I came from,” Ford told The Washington Post. “He took out his flip phone and he said he would take a picture and put it on Facebook because he wants to show the world what kind of n**** he has to deal with. Then he shut the window and walked away.”

The police report also said Crichton “would be happy to go back to jail over the issue and proudly admitted calling Ford a n-word — and that he is ‘fed up with black people.’”

Ford called the police and when they arrived, she was badly shaken and crying. When the police talked to Crichton, he confirmed he had done so and continued to freely use the word while describing the encounter.

However, the police took no action since using a racial slur against someone is not a crime.

An upset Ford took to Facebook to detail her ordeal and called in a complaint to the corporate office. Her post soon went viral.

In a statement, Dairy Queen addressed the action of their franchise owner.

“The recent actions of this franchisee are inexcusable, reprehensible, unacceptable and do not represent the values of the Dairy Queen family, our employees, fans and other independent franchisees around the world. We expect our franchisees and their employees to treat every single person who walks through their doors with the utmost dignity and respect. Nothing less is acceptable,” the statement read.

Even though he proudly used racial slurs in front of the police, Crichton later denied the accusations, according to News-Sun.

“It's 99 percent lies,” he told the newspaper. “This is blown so far out of proportion, it's stupid. Her order was confusing, and I told her, ‘Here's your money back.’ This is so far blown out of proportion.”

Dairy Queen soon closed the franchise and terminated its relationship with Crichton. It also said that its employees would undergo a sensitivity training.

A protest was held outside the closed shop during the weekend, with more than 60 people chanting phrases like “This is what democracy looks like” and “Treat us right or get shut down.”

“I would like to sincerely and humbly apologize for my recent words and actions,” Crichton said in a statement. “I have let my family, friends, employees, our system and this community down with what I have done.”

Ford, who was with her attorney, Renea Amen, at the gathering, however, doubts Crichton’s words.

“His apology didn't even address me personally,” she said. Ford is now considering taking legal action.

Carolyn Beasley, another protester, also believes Crichton’s apology lacked sincerity and was proud of the peaceful demonstration.

"Perhaps he said it to placate the masses," Beasley said. "This is the way to handle wrongs, though; peacefully, not violently."

Clyde McLemore of Black Lives Matter Lake County organized the protest and he said he didn’t cancel it even after the franchise was closed because he thought the group could celebrate a “small victory.”

“We're tired of racism and disrespect,” McLemore said. “Out here, we're showing that Black Lives Matter is a group that will be there for any race that experiences any injustice.”

Banner/Thumbnail credit: Wikimedia

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