Dolce & Gabbana might be one of the most well-known fashion companies in the world, but it always seems to land itself in hot water one way or another.
The fashion brand recently came up with a beautiful pair of sandals and priced it at a whopping $2,395 on their website. However, for some baffling reason, they named them “Slave Sandals” and practically dived into a mess.
The shoes, a part of this year’s spring collection, are inspired by Italian heritage and are lace-ups, normally known as “Gladiator sandals.” Yet, instead of going with its original name the company decided to market it as the “Slave Sandal in Napa leather with pompoms.”
Of course, Internet users unleashed their wrath on the company, questioning its intent behind using a term like “slave” for one of their products. We're at a time where equality among people is an everyday conversation, so it's especially obnoxious that a brand as big as D&G would use such a term for their shoes.
Here’s what Twitter users had to say about the marketing tactic:
I thought it was common sense not to name anything "slave". #DolceandGabbana— trang (@chuchutrang) March 4, 2016
The designers behind Dolce & Gabbana are just racist. This is the second this has happened. 1st, the "Mammy" earrings, now "Slave" sandals.— tahirah hairston (@tahairyy) March 4, 2016
How can you say this country ain't racist when you got Dolce&Gabbana putting out shoes they call "slave sandals"?— Joe (@contreras_joe) March 3, 2016
It’s pretty unbelievable that nobody in Dolce & Gabbana figured naming the shoes “slave sandals” would be a bad idea.
Interestingly, this is not the first time the brand has done something silly and gained people’s attention. In 2015, Domenico Dolce and Stefano Gabbana made rather absurd comments regarding IVF, calling it was "children of chemistry, synthetic children, uteruses for rent, semen chosen from a catalog."