#MyNYPD Campaign Backfires As Twitterati Share Photos Of Police Brutality

Sameera Ehteram
The New York Police Department’s #myNYPD campaign went horribly wrong on Twitter when people flooded the social media forum with photos of police brutality instead of positive encounters with the public.


They probably expected something like this:

It definitely didn't go as planned and what they got was one horrible tweet after another:

Retired Philadelphia Police Captain Ray Lewis joined the Occupy Wall Street protesters when he showed up in uniform, carrying placards asking NYPD blues to become part of the protests.

“NYPD Don’t Be Wall Street Mercenaries,” one sign read. He was duly arrested.

You may like to read: Family Of Arizona Grandfather Shot Dead By Police Files Suit

Deion’s mother filed a lawsuit against the New York City Police Department, the Metropolitan Transit Authority and four officers, demanding answers over the paralysis and ultimate death of her 17-year-old son.

The mother says her son gave her a blow by blow account of the night he was arrested and assaulted by the police for "fare beating" when he and his girlfriend were caught squeezing their way through a turnstile with only one MetroCard swipe. 

Here’s another case: Miami Police Wrestle 14-Year-Old Kid To The Ground For ‘Dehumanizing Stares’ And ‘Clenched Fists’

Whoever came up with this idea certainly didn’t know what they were in for.

The increase in police brutality in the United States is alarming. Over the last decade, the number of people killed by police has reached 5,000. That is more than the number of soldiers killed since the start of the Iraq war.

Last year, dozens of cities across the US gathered to protest against police brutality in what was named the October 22 Coalition. Organizers stated that despite thousands of people being killed by cops over the past couple of decades, the police aren’t being held accountable.

Some of these protests also ended up in violent clashes with police.

What probably bothers people more than the acts of brutality is the lack of accountability.

Here is a list of Innocent People The Cops Accidentally Killed

Accordingto,Danette Chavis, the mother of an alleged police brutality victim,“You have to go through hell and high water just to get a conviction of an officer. And what he’s convicted for doesn’t meet the crime that he’s accused of committing. And if he winds up not being found guilty, even if he’s convicted, he gets out on good behavior after serving minimal time.”

People are fed up of the cruelties of the law enforcement agencies and the social media and PR machinery of the force need to think again before launching such a campaign.