A black bear that gained worldwide fame with a photograph showing it falling from a tree has been killed by a car as it tried to cross a highway.
The 120kg bear gained international attention when it wandered onto the campus of the University of Colorado in Boulder before climbing into a tree, the Daily Camera reports.
The remarkable image of it falling onto a mattress after being tranquilised by rangers prompted media coverage all over the world.
But its fame was short-lived, after it was killed early Thursday morning after being struck by two cars on the U.S 36 highway.
"It's a bummer," parks and wildlife spokeswoman Jennifer Churchill said.
"It's so hard to go through this and not be able to give these bears a good place to live."
The bear was in the middle of the road when it was struck by 31-year-old driver Hugo Silva-Arellano, who was taken to hospital with minor injuries.
The driver of the second car, Kale Broeder, was unharmed after his vehicle collided with the beast.
An ear tag placed on the bear after the campus incident saw it relocated.