President Obama’s lackluster performance in the first presidential debate clearly made Mitt Romney a winner. Now when everyone else is speculating over how the president will perform during the second Presidential debate, in comes Pizza Hut! The pizza chain is all set to capitalize the upcoming opportunity for its marketing purposes by making people ask a really insane question.
The Fast-food chain recently announced that it would offer "free pizza for life" or $15,600 to an official audience participant during the October. 16 debate. But there’s a catch – the participant would have to ask President Barack Obama and Republican candidate Mitt Romney the age-old question: "Pepperoni or sausage?"
“Pizza Hut is encouraging participants to pose a ‘two-part question’ to Obama and Romney that includes their original question with the pizza topping inquiry as an added second,” said company spokesman Terfehr. "We're a fun company and we always try to have fun when it comes to inserting ourselves into pop culture." He added.
Pizza Hut's move comes as the fast-food chain is looking for new ways to engage TV audiences that have become increasingly resistant to their traditional style of advertising. Moreover, they are launching their scheme at a time when Americans are paying close attention to presidential debates.
However, Pizza Hut’s marketing scheme is unlikely to materialize primarily because of the strict rules that these debates t follow.
But if it does occur, it may offend millions of viewers who are expected to tune in to the debate to hear what the candidates have to say about the economy, health care and other severe concerns facing this country.
"It's a terrible waste of time for the presidential candidates, the people who organize the debate and everyone who wants to listen," said Mickey Sheridan, a 43-year-old bartender from Queens, N.Y., who is a Pizza Hut fan. "They should find some other way to advertise."
"We recognize there are a lot of serious issues to be debated, but we also know a lot less serious - but no less important - ones are being discussed every night inside houses across the country," Pizza Hut CMO Kurt Kane said in a press release.
The question that Pizza Hut offered to put up at the town hall debate has infuriated many.
Schroeder, a professor, said that he doesn't think anyone who makes it into the debate audience will dare pose the question to the candidates. "It's so unseemly, for a lifetime of free pizzas, to make a fool out of themselves in front of millions of people," he said. "They'd have to give a partial ownership of the company for that."
Check out what is going on Twitter regarding Pizza hut’s debate prize:
Pizza Hut on presidential debate: Pizza toppings an important discussion. slate.com/blogs/the_slat…— John Rogers (@johnrogersatty) October 9, 2012
Free pizza may be as easy as asking a dumb question. huff.to/Qhz4pd— KSLBrowser5.0 (@kslbrowser50) October 10, 2012
if no one follows through with this, i'm going to be pretty bummed out. huffingtonpost.com/2012/10/09/piz…— justin cafiero (@gnarlyshark) October 11, 2012
In reaction to this wager from Pizza Hut, I'd like to know what will get me free cheese-crust pizza for life. buff.ly/PlWZYC— JK (@NeverInPants) October 9, 2012
The debate will begin at 9 p.m. in Hofstra's David S. Mack Sports and Exhibition Complex, where attendees are challenged to ask $15,600 worth question.