#GrabYourWallet Works: Nordstrom And Uber Cut Ties With Trump

A Twitter hashtag against Donald Trump has grown into a full-blown movement. Consumer power has proven to be one of the most effective ways to fight bigotry.

Consumer Power

You will no longer be able to buy the Ivanka Trump collection at Nordstrom as the department store chain has said it is soon going to drop the fashion brand.

In fact, the break-up has officially begun as Ivanka Trump is no longer listed on the store’s website.

A spokesperson for Nordstrom cited “poor sales” as the reason behind the decision.

"We've said all along we make buying decisions based on performance. We’ve got thousands of brands — more than 2,000 offered on the site alone. Reviewing their merit and making edits is part of the regular rhythm of our business," the statement says.

However, it is widely believed the move is the result of a nationwide boycott effort by consumers, which is popularly known as the #GrabYourWallet campaign.

The movement started off as a protest hashtag by California businesswoman Shannon Coulter in October, after the emergence of 2005 “Access Hollywood” tapes that revealed Trump bragging about sexually assaulting women.

Coulter called on to people to “flex their consumer power” and boycott products of companies with direct or indirect ties to President Trump, his family as well as his donors.

 

In the following months, #GrabYourWallet gained steam and companies like Shoes.com stopped selling Ivanka Trump’s brand and Bellacor, a home decor website, dropped Trump-branded products.

However, the campaign scored two major victories this week after Nordstrom dropped Trump’s daughter’s fashion line and when Uber CEO Travis Kalanick quit President Trump's economic advisory council.

Kalanick left after his decision to remain a part of Trump's economic group, despite the president’s discriminatory ban on people traveling to the U.S. from seven predominantly Muslim countries, sparked intense backlash from customers.

People started protesting against Kalanick, using the hashtag #DeleteUber and encouraging others to drop Uber for Lyft, another ride-hailing app.

The boycott, it appears, worked as Uber spokeswoman Chelsea Kohler confirmed that Kalanick had left the president’s business advisory group.

 

 

 

 

 

 

Tesla Motors appears to be the next focus of the campaign as Tesla and SpaceX CEO Elon Musk, who is also on Trump’s advisory council, has said he doesn’t plan to leave the president’s group.

 

Coulter replied to Musk’s tweet, saying, “This is not a ‘seat at the table’ moment, Mister Musk. This is a flip the table moment.”

 

Banner/Thumbnail Credit: Reuters

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