We're live tweeting from the HR firing session, this is so exciting! #hmvXFactor— Poppy Rose (@poppy_powers) January 31, 2013
UK music retail giant HMV staff used the company's Twitter account to reveal workers at the head office and other non-shop employees are being fired.
The staff used the social media service to inform followers that 190 people were being made redundant.
Poppy Rose Cleere, HMV’s former social media planner took to @hmvtweets to live broadcast the firing spree.
She not only reported what was going on, she couldn’t help letting her frustration and bittersweet experience of working with HMV from seeping into her tweets.
We've all been fired, in a group, of 50+ people! And those who ruined the business are safe...hooray! #hmvXFactor— Poppy Rose (@poppy_powers) January 31, 2013
It's been an amazing two and a bit years with hmv! (Only 1 & 1/2 officially) Such a shame it had to end on that note. Someone had to speak!— Poppy Rose (@poppy_powers) January 31, 2013
I felt that I was the safest person to do so. Not to mention, I wanted to show the power of Social Media to those who refused to be educated— Poppy Rose (@poppy_powers) January 31, 2013
Now, I should probably go and hide for a while...Thank you so much for your supportive tweets! Much love to the hmv staff & customers— Poppy Rose (@poppy_powers) January 31, 2013
The administrators later confirmed the 190 redundancies.
HMV called in administrators in early January after suffering dismal Christmas sales, which put more than 4,000 jobs at risk at its 223 stores.
The online revolt over the lay-offs began the same afternoon as the news was first announced to redundant staff.
A series of tweets followed that were later deleted by the company, with an apology.
One of our departing colleagues was understandably upset. We’re still here thou, thx for supporting hmv thro these challenging times— hmv (@hmvtweets) January 31, 2013
Regardless of HMV’s sentiments on Poppy Rose Cleere’s tweets, the social media is hailing her as a champ and rightfully so!