Life in Hong Kong's booming advertising industry could be very demanding of employees. Late sittings and long hours practically come with appointment letters, meaning their offices almost never close and staff members sometime spend days at work in one stretch.
A recent survey of the local market found that this corporate practice not only runs up electricity bills, but also significantly lowers employee efficiency. To curb this unproductive trend, Saatchi & Saatchi, twice a month, turns off the air conditioning and power supply in its office at 6:45 pm. If that isn't enough to drive their employees out, they then release dogs inside the office to send the most dedicated of their employees back home.
Named “Bark you up at 6:45”, this seemingly outrageous activity is an awareness campaign to save energy, increase employee efficiency and produce high quality work.
As Saatchi & Saatchi, South China's managing director Alexis Chiu explained, “it’s a Win-Win-Win situation. Cutting down on energy means the Earth wins. Leaving early means our staff wins. And with happy, efficient staff who produce better work, our clients win. That’s creativity at its best.”
Check out Saatchi & Saatchi's innovative way to keep its energy consumption down and employee performance up in the video above.