Did you just get a huge bill from a shopping spree? Blame the rainbow.
It turns out our shopping habits are rooted in more than the latest trends and gadgets. BrainCraft streamlined years of research to show how easily shoppers can be subconsciously convinced to open up their wallets.
Check out why red makes you buy, buy, buy with urgency and which colors are duds to a store’s bottom line, but could protect yours.