The Color Blue Makes You Poor. Here's Why.

Lauren Burgoon
Good judgment barely stands a chance against how our brains perceive colors and influence shopping habits -- and retailers know it.

Did you just get a huge bill from a shopping spree? Blame the rainbow.

It turns out our shopping habits are rooted in more than the latest trends and gadgets. BrainCraft streamlined years of research to show how easily shoppers can be subconsciously convinced to open up their wallets.

Check out why red makes you buy, buy, buy with urgency and which colors are duds to a store‚Äôs bottom line, but could protect yours.