Image From: Ajit Solanki/AP
You can rub your eyes in disbelief again but the sign won’t go away, furthermore this shop is not owned bythe Iranian President Ahmadinejad and is not located in Tehran. It is actually located in Ahmedabad, India and comes ripe with the Swastika prominently dotting the ‘i’ in the name. The owner Rajesh Shah claims that until recently he was unaware of the crimes perpetrated by his store title’s namesake and further contends that he named the shop after a moniker used for one of his business partner’s strict grandfather. As the outrage over the store name builds he claims that he has spent 40 thousand rupees in creating marketing materials for his shop and wants to be compensated for the name change.
Meanwhile the ‘Hitler’ store has provoked outrage among the small Jewish community that resides in Ahmadabad.Rajesh says further that no offence was intended towards anyone when they named the shop.
‘Frankly, until the time we applied for the trademark permission, I had only heard that Hitler was a strict man.It was only recently that we read about Hitler on the internet.’
But local Jews believe that the move was intentional and the owner knew exactly what the name meant for the Jews in particular. Upon repeated pressure, Shah finally agreed to change the name but only if he is compensated.
According to Shah, he and his business partner have spent almost 40,000 rupees on advertising and promotion of ‘Hitler’ which includes business cards, sign boards and other marketing materials.