Protesters ransacked a Domino's Pizza outlet in a Mumbai suburb, demanding a ban on U.S. goods. They were protesting against the arrest and subsequent treatment of Indian diplomat Devyani Khobragade in New York for alleged visa fraud and underpaying a maid.
Khobragade was released on a $250,000 bail after giving up her passport and pleading not guilty to the charges. However, she faces a maximum of 15 years in prison if convicted on both counts.
While the diplomatic steps and reaction of the Indian government, one wonders what destroying a franchise would achieve.
Enraged masses around the world usually end up directing their anger at American franchises, while the world power takes little notice of such incidents.
Last year, riots in Pakistan over an anti-Islam film saw food franchises like KFC and Pizza Hut attacked and vandalized. The rage over the same film prompted demonstrators to attack a KFC restaurant and two other U.S. franchises -- Hardee's and Krispy Kreme – in Tripoli, Libya.
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However, such behavior is not just limited to the public, sometimes governments get into the act. The Pakistan government a declared holiday to protest the anti-Islam film and a minister even offered a bounty for the head of the film maker.
More recently, the Indian authorities removed security barriers from the US embassy to express their annoyance with Washington over the manner in which Devyani Khobragade was treated.
With elections around the corner in India, every political party wants to milk the sentiments of the enraged citizens and the current government, by standing up for its diplomat, may tilt a few votes its way.