ISIS is not known as one of the more subtle terrorist groups out there (they aren't even in the top ten to be honest).
The success of the terror organization depends, in large part, on the strength of their persona.
ISIS wants the people they are attacking to fear them before they see them, and to that end they have created dozens of propaganda films demonstrating the power of both their numbers and firepower.
In a surprising twist, however, these videos have also revealed that ISIS, as a group, posses a surprising amount of brand loyalty.
Virtually every ISIS video shows the terrorists riding around in massive columns of large, identical, and seemingly brand new Toyotas.
These are not the ramshackle rides of movie-terrorists. These are shiny and chrome and could easily have just rolled out of an official Toyota dealership.
This pattern has become to prevalent to be ignored.
Today ABC News is reporting that the US Treasury is investigating how and why these cars are being used by ISIS in such great numbers.
Toyota has, so far, been cooperative in the investigation.
Head of DC public relations for the car giant said in a statement that Toyota has a “strict policy to not sell vehicles to potential purchasers who may use or modify them for paramilitary or terrorist activities.”
He also went on to say that it is impossible for the company to track vehicles that have been stolen, or have been bought and resold by middlemen.
According to Toyota, the sales for Toyota Hilux Pickups and Land Cruisers tripled from 6,000 to over 18,000 in Iraq alone from 2011 to 2013.
No official accusations or sanctions have been leveled at the Japanese car manufacturer as of yet. However, US officials don’t seem to believe that ISIS is using so many Toyota trucks in order to take advantage of the brand’s terrific fuel economy and will continue the investigation.
Will you still buy a Toyota? Let us know in the comments below.