The Trumps might not know much about politics or general human decency, but they do know how to run a business. In fact, making money is probably the only thing they know.
Future first daughter Ivanka Trump, who owns her very own fashion empire, faced severe backlash from consumers in the wake of her father Donald Trump’s bitter and hateful presidential campaign. A number of shoppers decided to boycott the business after Ivanka continued supporting Trump despite the horrific sexual harassment allegations and the 2005 audio tape, which recorded him boasting about grabbing women without their consent.
Now, thanks to the #GrabYourWallet movement, the reaction just seems to be getting worse. Therefore, in order to minimize the negative effects her involvement in her father’s transition team (and presidency) could have on her business, the billionaire daughter has decided to draw the line between herself and the brand.
Yes, after shamelessly promoting a $10,800 bracelet on “60 Minutes” and marketing a sheath dress she wore to the Republican National Convention, Ivanka has separated her personal social media account from that of her women’s lifestyle brand.
The move kills two birds with one stone: She is seemingly avoiding conflict of interest, considering she has been playing a vital part in Trump’s ascend to the White House, while bringing back at least some of the clientele.
“Our company’s mission is not political—it never was and it never will be—however, Ivanka, personally, has an increased opportunity to advocate for women and be a positive force for change,” explained an open letter posted on IvankaTrump.com. “As a private citizen, with full awareness of her heightened visibility, she will broaden her efforts to take a stance on issues of critical importance to American women and families. Meanwhile, our team will continue working to inspire and empower women to create the lives they want to live through solution-oriented product and inspiring content on IvankaTrump.com and across social media.”
Starting today, @IvankaTrump will be my personal channel. Stick with me here to see what I'm up to—inside the office and out of it. Follow @ivankatrumphq for the latest from #TeamIvanka, including the content they're creating for #WomenWhoWork on IvankaTrump.com. Go follow them now and read more about it on the site (link in profile).
From now on, the future first daughter will only be using her Instagram, Facebook and Twitter accounts for personal messages instead than brand-related news, as she used to. The newly created business account, @IvankaTrumpHQ, will promote brand products – because adding in two letters at the end makes a huge difference (NOT).
“This is an unprecedented time for our company and we are being intentional in how we move forward, working hard to ensure we’re creating the best possible community for our readers,” the editorial continued. “We’ve been listening to the feedback we’ve received, both positive and not, and we’ve been taking it into consideration as we plan for the future.”
Well, Ivanka might be a little too late in realizing how her father is damaging her business. Not to mention, Ivanka herself, not Trump, has sparked several controversies to hurt her brand all by herself.
For instance, Ivanka pushed businesses for paid parenting leave when her own employees had to fight for those exact same benefits. Moreover, like her father’s menswear, Ivanka’s fashion products are manufactured in countries like Mexico, China and Vietnam, despite her insistence that her company does not take advantage of the cheap labor there anymore.
Ivanka, an equal-pay advocate, also made her interns work for free.