Just this month, it was reported that the Japanese birth rate plummeted to a record low in 2014, dropping down to 1,001,000 newborns in 2014 – 9,000 fewer than in 2013.
By 2060, the population is expected to go down by a third, and, by 2100, if the trend continues, by 61 percent. Bloomberg's Emily Greenhouse recently billed it as Japan’s “libido crisis,” referring to the increasing lack of sexual drive in the younger generation.
The Japanese government has been working hard to tackle this problem, but so far failed to come up with a definitive solution.
Morinaga Takuro, an economic analyst and television personality, suggested a “handsome tax” to deal with the issue.
“If we impose a handsome tax on men who look good to correct the injustice only slightly, then it will become easier for ugly men to find love, and the number of people getting married will increase,” he said, as quoted by Bloomberg.
While experts struggle for a suitable and persuasive strategy, here is a list of fertility campaigns from all over the world the Japanese government could use:
“Do it for Denmark!”
In 2014, with Denmark's birthrate falling down to a record, 27-year low, an ad campaign called “Do It For Denmark” asked Danes to do the nasty for the sake of their country.
Singapore’s rap music campaign
The Singaporean government has been most active in terms of encouraging its population to procreate.
In 2012, Singapore held “National Night," a campaign to encourage Singaporean couples to "let their patriotism explode.” Later, a rap song, calling on people to make babies, went viral in the country.
In the following year, leaflets based on fairytales were distributed around universities encouraging people to start families.
India’s "Break Up With Your Mom" ads
The Government of India initiated a fertility campaign to motivate the decreasing Parsi population of the country to engage in love-making.
The ads were accompanied with bizarre taglines such as "Isn’t it time you broke up with your mom?" and "Be responsible. Don’t use a condom tonight."
“Get Britain Fertile”
Deemed rather controversial, this campaign “shocked” women into thinking about fertility. It was funded by pregnancy testing company First Response.
The ads depicted 46-year-old TV presenter Kate Garraway as a heavily pregnant woman in her 70s. Its aim was to encourage women to start conceiving during their fertile years.
“Give Birth to a Patriot on Russia Day”
Apart from hiring R&B group Boyz II Men to boost the Russian birth rate, President Vladimir Putin has also encouraged couples to “Give Birth to a Patriot on Russia Day,” and win money, cars, refrigerators and other “fabulous” prizes.
They say there's no love like a parent feels looking at their newborn – and their brand-new refrigerator – for the first time.