KitchenAid, the iconic home appliance brand made a “blunder” by sending out a disgusting and offensive tweet that ridiculed the death of President Obama's grandmother, Madelyn Dunham, during the first presidential debate.
"Obamas gma even knew it was going 2 b bad! 'She died 3 days b4 he became president," the KitchenAid tweet read.
The company hastily deleted the tweet that referred to Obama’s maternal grandmother, who passed away in November 2008, but the damage was done already. Many people quickly retweeted the comment, while others replied with scathing remarks.
Soledad’s apology on Twitter:
Deepest apologies for an irresponsible tweet that is in no way a representation of the brand's opinion. #nbcpolitics— KitchenAid (@KitchenAidUSA) October 4, 2012
Hello, everyone. My name is Cynthia Soledad, and I am the head of the KitchenAid brand.— KitchenAid (@KitchenAidUSA) October 4, 2012
I would like to personally apologize to President @barackobama, his family and everyone on Twitter for the offensive tweet sent earlier.— KitchenAid (@KitchenAidUSA) October 4, 2012
It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.— KitchenAid (@KitchenAidUSA) October 4, 2012
She also contacted numerous journalists over Twitter to speak on the record about the episode.
The controversial tweet came while Obama was defending his healthcare plan by describing how his grandmother relied on Medicare during her final years.
"You know, my grandmother - some of you know - helped to raise me," Obama said. "My grandfather died a while back. My grandmother died three days before I was elected president. And she was fiercely independent. She worked her way up, only had a high school education, started as a secretary, ended up being the vice president of a local bank. And she ended up living alone by choice."
Some accepted the response, while others said the company has lost its loyalty. What are your thoughts on the incident and how KitchenAid handled it? Do let us know through your comments.