Liz Cheney, the daughter of former U.S. Vice President Dick Cheney, has just released her first television ad as a Republican hopeful for a senate seat in Wyoming.
Liz has served as a congresswoman from Wyoming for a decade. Now, she is vying for the Senate seat and her first ad, “Generations” reflects her roots.
The ad paints her as a mom who celebrates her Wyoming roots with her husband and five children.
"I'll fight hard, I'll fight smart, and I'll get the job done," she says in her first television ad, adding, "I'm running for the United States Senate because it's time for a new generation of leaders to step up to the plate."
Cheney moved to Wyoming in fall of 2012 with her family.
Liz Cheney announced that she would be running for the Senate in 2014 in July this year. Her move came as a surprise, especially to the incumbent Republican Senator Mike Enzi.
A three-term senator, Enzi old reporters that Cheney had previously promised not to enter the Republican primary if he sought re-election. The Republican National Senatorial Committee however, plans to back Enzi, ‘as is policy’.
While Cheney is expected to receive strong fundraising, she faces some serious concerns about the fact that she just moved to the Wyoming area and for not having conservative enough stance on gay marriage.
Cheney's critics have pointed to the fallacy in portraying herself as being rooted in Wyoming when she was born in Wisconsin and raised in Virginia.
The new ad appears to answer that question once and for all as it features the Cheney family roots dating back to 1852.
The republican primary will take place in February 2014, while the general election is scheduled for November 2014.