Man Rebrands Abercrombie & Fitch By Giving Its Clothes To Homeless (Video)

by
Owen Poindexter
Greg Karber is taking it on himself to make Abercrombie & Fitch a more inclusive brand by giving its clothes to homeless people.

Greg Karber is taking it on himself to make Abercrombie & Fitch a more inclusive brand by giving its clothes to homeless people.
 
Last week, we reported on the ugly comments made by Abercrombie & Fitch CEO Mike Jeffries:
 
"Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong, and they can't belong. Are we exlusionary? Absolutely."
 
It's not just idle talk either: Abercrombie & Fitch doesn't stock XL or XXL sizes, because fat kids aren't cool enough for their clothes.
 
Disgusted by this, Karber went to his local Goodwill, stocked up on clothes from the "douchebag" section, and went around L.A. giving them to homeless people. Some of them were reluctant to take the clothes.
 
"Perhaps they were afraid of being perceived as narcissistic date rapists," Karber opined.
 
Karber is encouraging people to follow his example and to tweet their escapades with the hashtag #fitchthehomeless.
 
To point out the obvious, what Karber did gave clothes to people who need them, shamed a brand worthy of shaming, got himself some good publicity, if that happens to be valuable to him, and probably cost $10 and a few hours. It doesn't take a lot to be awesome. Mostly it just takes actually doing the things that come after sentences that start, "you know what would be awesome..."
 
So, go be awesome. This random blogger commands you.
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