Angry shoppers are criticizing Spanish clothing and manufacturing giant Mango for launching a plus-size clothing line for women from sizes 12 to 24.
According to the customers in Spain and the UK, the “Violeta” line implies that females over size 10 are overweight. It is being regarded as discriminatory which sends women mixed messages on body image.
The range – clearly – isn’t sitting well with the target audience. In Spain, a campaign group has been created calling for the line's withdrawal. As of Wednesday, the online petition to cancel “Violeta” garnered nearly 60,000 signatures.
Other enraged consumers took to Twitter to express their displeasure.
Mango's new 'Violetta' plus-size range is from 12-24. 12? Really?— Mollie Goodfellow (@Mollie_Writes) January 16, 2014
12 is NOT a plus-size. #Mango, sort yourself out.— ROCHA (@Alex_roccha) January 16, 2014
Mango release a Plus size range offering sizes 12-24. Really? Since when was 12, or 14 a "Plus" size??? #BodyImageWorries— P Karina Howarth (@Koz_07) January 16, 2014
Mango are starting a plus size range starting at SIZE 12!!!! Size 12 REALLY?? The average woman is 16 so we're all fat according to mango !!— gilly (@h_gilly) January 16, 2014
Pretty disgraced to hear that Mango has launched a plus size range for women size 12+ ... what's wrong with beautiful curvy healthy women?— Fee (@fionaawood) January 16, 2014
Mango launch their new plus size range... starting at size 12?! Really @Mango?!— Kate Ward (@kate_ward1) January 15, 2014
Pretty disgusted to learn that @Mango class size 12 as a "plus size". It's outrageous.— Lindsay (@LindsK23) January 16, 2014
While the customers are outraged at the thought of including sizes 10 and up as “large,” the company claims it is fulfilling the need of an existing demand in the market.
'In view of the controversy surrounding the launch of Violeta by MANGO, the company would like to reiterate that Violeta by MANGO is a new brand within the group which was created to cover an existing demand in the market by offering a fashion collection in sizes that extend up to 24,” a representative for Mango was quoted as saying.
“What differentiates said brand is the attention to technical details, pattern to pattern and size to size, and the selection of garment materials and fabrics, which have been produced to be more comfortable, feminine and modern,” added the brand spokesman.
Do you agree that “Violeta” creates body image issues? You can share your answers in the comments section below.