Meet Lieutenant Sacha Dratwa-the man behind Israel’s social media war.
Modern warfare uses more fronts than traditional warfare. Or, we can say, modern day war front has more dimensions and sophisticated weapons.
The Israel-Gaza Conflict that gripped the Middle East as well as the rest of the world for the past two weeks had a war front on ground and another one on mainstream and social media. People followed, Israeli Defense Forces (IDF) and the war of words that was fought from there on Twitter, YouTube and Facebook. It was hard not to!
Social media is proving to be more powerful than any weapon as it formats as well as influence opinions. But Operation Pillar of Defense has probably been the first war to us this medium to the fullest. Along with the war on ground, there was a constant propaganda battle words and images going on between @AlQassamBrigade and
Though the war in the region is old and so is the propaganda war, it was only recently that social media began to be used as a weapon.
It was the following tweet that really started this volley of tweets that had reached a crescendo by the time the truce was called between Israel and Gaza.
He and his team tweeted and posted and fought the war from another front entirely, but making an undeniable impact. "We believe people understand the language of Facebook, the language of Twitter,” he said in an interview.
That actually is the forum of modern wars.