As if it weren’t enough that a PSA driving safety ad placed a funeral parlor’s number on their billboard, Los Angeles Metro is now upping the ante by posting a series of morbid rail safety ads, featuring crushed, mangled and pulverized stick figures.
The project, titled “Safetyville,” was inspired by “Dumb Ways to Die” video created by the Melbourne Metro in 2012 and includes at least six videos where people from different backgrounds are killed by passing trains when they fail to follow the Metro’s safety guidelines.
Take Jack, for example. Jack’s detour to a coffee shop has put him behind schedule and now he has to run to catch up with his train. But before he manages to step into the carriage, the doors slam shut and Jack is left without a head.
“Oh, oh. It looks like Jack took quite a spill,” says the narrator in the video. The lesson here being: “Never run to catch the train.”
Although the videos may strike as gruesome to some, they have been the most successful series for Metro in terms of views, reports John Gordson, director of social media for Metro.
“The response has been overwhelmingly positive. We tried to be provocative on purpose and people are responding to that,” Gordon said. “We didn't want to tell people about rail safety. We wanted to show real consequences. In the modern world, we're competing with the public's attention on Facebook and so we have to be intentionally provocative. We have to break through.”
The Blue Line is one of the deadliest and collision-prone light rails in the country and the introduction of Gold and Expo lines will further expose thousands of commuters to the dangers of fast moving trains.
While some people think the videos are hilarious, Metro says its takes the safety of the public very seriously.
“We just wanted to cover our bases and make sure that the public knew that when you're riding trains and when you're driving near trains that you need to be careful,” Gordon said. “Trains are no joke.”