Moms Demand Action for Gun Sense in America aka Moms Demand Action (MDA), a gun safety non-profit, has released a new commercial ahead of the one-year anniversary of the Newtown school shooting on Dec. 14 in which 20 children and six adult staff members lost their lives.
The tear-jerking ad (video above) calls for effective and collective action against gun violence in America, reminding people of 26 school shootings that occurred after the Sandy Hook massacre.
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The organization stated its mission in a press release:
“Moms Demand Action will mark the one-year anniversary of the tragic shooting in Newtown, Connecticut, with No More Silence, a campaign to honor the lives lost at Sandy Hook Elementary, and to show our resolve never to be silent again about the epidemic of gun violence.”
MDA was founded by Shannon Watts, a former communications executive in Indianapolis, after the Sandy Hook Elementary School shooting. The group initially started as a simple Facebook campaign entitled "One Million Moms for Gun Control," which later grew into a large advocacy group with 100 chapters in 40 states and claims over 100,000 members.
Among many other initiatives, MDA has produced some of the most powerful ads and commercials, like the one above, to help spread the message of gun control.
Here are some thought-provoking ads from “Moms Demand Action” that should not be missed.
The Other Easter Egg Hunt:
This ad compared assault weapons to less harmful things which have been banned in the United States, including Kinder Surprise chocolates, certain books, and dodgeball.
Gun Control Print Ad:
The “How Many More Rounds?” Commercial:
The video, "How many more rounds?" features an AR-15 assault rifle that fires off bullets representing major mass shootings in America. The ad also urges viewers to speak up and contact Congress members to help curb gun violence in the country.
And here is a message from the founder Shanon Watts, explaining how gun violence in movies and video games corrupts childhood.