MyJihad is an American Muslim campaign whose ads gone live in Chicago on 25 buses. On December 25th, 2012 MyJihad ads were launched in San Francisco and now the ad campaign has come to Washington D.C. The ads in Washington will be hosted by Shaw Howard U, Waterfront, Rockville and Dunn Loring-Merrifield Metro stations.
The official website for ‘MyJihad’ describes it as ‘a public education campaign that seeks to share the proper meaning as believed and practiced by the majority of Muslims.’ The campaign is about removing all the misconceptions that extremist Muslims and non-Muslims have regarding Jihad, which is perceived by them as a practice of spilling innocent blood with swords, guns and bombs. The idea is to put forward the message that Islam does not support the idea of violence and warmongering, which are considered to be synonymous with the word ‘jihad’.
Their website has decided to go for the Metro ad campaign because it seems to be the easiest and most effective way of sending messages which involve ideologies and their absorption inside the subliminal mind.
In September 2012, an advertisement equating jihad with savagery was announced to appear in ten New York City subway stations. Notorious anti-Muslim blogger and Executive Director of the American Freedom Defense Initiative Pamela Geller displayed her controversial anti-Islam message campaign last year in several subway stations and Metro-North platforms in the New York in which she twisted the context and references of Islamic holy text for propaganda’s sake. She also mocked the #MyJihad campaign on Twitter.
The ad campaign is being criticized by its opponents calling it ‘cynical and deceptive.’ While extremists, both Muslim and non-Muslims continue to criticize MyJihad, it proves to be a good effort on the organization’s part which seeks to change hearts not by offending or hurting anyone’s religious feelings but by a very intelligent advertisement strategy.