NASCAR’s Brickyard 400 event takes place this weekend in Indianapolis Indiana. However, the NASCAR race itself has been overshadowed by an upcoming billboard by the Marijuana Policy Project that will promote the use and legalization of weed to spectators as they enter the NASCAR Arena. The Marijuana Policy Project’s electronic billboard will replay a short pro-weed legalization advertisement dozens of times throughout the event. The ad has already been posted to Youtube, and can be seen here:
The theme of the Marijuana Policy Project’s ad is that marijuana is a superior drug than alcohol. The ad may appear to be about beer at first, but instead is decidedly anti-alcohol, as it runs down the several benefits weed has over booze. The Marijuana Policy Project advertisement ends with the message, “Less harmful than alcohol, and time to treat it that way.”
NASCAR has no affiliation with the ad, as it is the Brickyard 400’s stadium management that picks and places advertisements. Crown Royal, and Miller Light are already major sponsors of the event, and will no doubt be unhappy with the pro-weed ad criticizing their products.
Mason Tvert, member of the Marijuana Policy Project and creator of the ad claims that the ad looks to promote marijuana as a safe, should-be-legal alternative to alcohol. He said, “We wanted to reach out to an audience that clearly appreciates that adults should be able to use beer and alcohol responsibly. They should also be able to use marijuana responsibly - since it's less harmful."
The Marijuana Policy Project paid $2,200 to have their ad shown 72 times over a three-day period. Considering the internet buzz this ad has created, it seems the team made an excellent purchase.
It will be interesting to see how Brickyard 400 fans react to the Marijuana Policy Project’s ad as they enter the stadium. Had this race been in San Francisco, the ad would probably receive more support. A NASCAR event in Indianapolis may not bring out that same level of excitement for an ad bashing beer and promoting weed.