The demanding routine of modern urban life means that no one ambitious is able to sleep too long. Everyone wants to make the most of their time almost in control of it.
This fear has given birth to expressions such as 'you snooze, you lose,' but, what if we're told that being sleepy isn't such a bad thing after all?
A new research, conducted by IKEA, has made the bold claim that people are most imaginative when sleepy.
The world famous furniture maker's researchers monitored the sleeping habits of people in the cities of Berlin, London, Moscow, Mumbai, New York, Paris, Shanghai and Stockholm, and observed several interesting trends. The most significant of their observations obviously is that our creative juices flow the best at a time when we're still half asleep.
The study doesn't provide any scientific data to back up its claim with, but it's believed that the report's yet-unreleased second half might contain some information on this.
In addition to this observation that will make every snooze-abuser feel good, IKEA's 'Life At Home' detected some more early morning tendencies, such as: