Norway's prime minister worked secretly as a taxi driver in central Oslo for a day in June, leaving his passengers wondering whether their elected leader had quit the day job.
Wearing a taxi driver's uniform and sunglasses, Jens Stoltenberg drove passengers around the streets of the Norwegian capital for several hours, confirming his identity only after his passengers realized who he was.
The stunt, dreamed up by an ad agency as part of Stoltenberg's campaign for re-election, was filmed on hidden cameras. A video of the event was published on Sunday by daily newspaper VG and on the PM's Facebook page.
Sounds cool, doesn’t it?
Politicians in Norway and the other Nordic countries tend to be more accessible than their colleagues in other European countries. One can often bump into Stoltenberg, for instance, at the weekends walking in the woods surrounding Oslo.
Stoltenberg told the newspaper he had wanted to hear people's honest views on politics. This was super-genius because usually people don’t think twice before expressing their opinions in a cab.
"If there is one place where people say what they really mean about most things, it is in a taxi. Right from the gut," he told VG.
"So, you have begun driving a taxi," deadpans one passenger after realizing who his chauffeur is. "Have you quit as prime minister?" asks another.
The prime minister's passengers were in turn shocked, bemused and curious before their discussions turned to politics.
You can watch the complete campaign stunt in the video above.