Ahead Of Midterms, NRA Ads Draw On People’s Vulnerabilities While Sneaking In Their Gun Agenda

With midterm elections right around the corner, the NRA has armed itself with a multimillion-dollar ad campaign.

This video by the National Rifle Association (NRA) is the first in a series of 16 spots – a multimillion dollar campaign launched in Arkansas, Colorado and North Carolina supporting Republican Senate candidates.

“What do you call a government that values its own survival above the rights of its people? Our nation of laws is becoming a nation of corruption. So we must do now what we've always done as Americans, as Good Guys: speak out. Join the 5 million men and women of the NRA,” goes the new ad by the NRA.

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“What kind of a country turns its tax collectors into secret police?” the ad asks. “Speak out. No government agency has the right to attack its citizens with fear.”

 “This campaign is a gathering of shared values that gives a sense of right and wrong,” NRA Executive Vice President Wayne LaPierre said in an interview.

 “We put it together to defend the comprehensive freedoms, values and heritage this country was founded on and are worth holding onto,” Mr. LaPierre explained. “If you listen to the American public, there’s a sense of vulnerability they see for the country — that no one is fighting back and that our freedoms are being diminished.”

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With all the heartstrings being touched and loyalties of the "good guys" being championed, the campaign targets issues beyond the Second Amendment and feeds off the public’s general concerns about the IRS tax scandal and NSA’s spying.

The gun lobby hopes to deeply influence the midterm elections scheduled for Nov. 4, 2014 and to promote Republican reps Tom Cotton, Cory Gardner and Thom Tillis.

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