Texting and driving is a deadly combination. Sadly, people just don’t seem to get the message that using your phone while behind the wheel is extremely dangerous since it diverts our mind from the road and could lead to a disaster.
To get the point across, the fake Watham Funeral Home put up billboards on a freeway near Toronto that read “Text and Drive.” The billboards also feature the funeral home's number to convey the message that using mobile devices while driving might be the last thing someone does.
Interestingly, the business is non-existent, and the public service messages are instead from Canadian ad agency John St. and outdoor ad placement company Cieslok Media.
"It is a horrible thing for a funeral home to do. But we're not a funeral home,” the website reads.
"We're just trying to get Canadians to stop texting and driving, which is projected to kill more people in Ontario this year than drinking and driving. That's right. More,” it added.
Unfortunately, while it is important to remind people of the hazards of texting while driving, it's hard to turn a blind eye to the fact that the billboards on the Canadian freeway are a significant distraction themselves. Drivers are likely to slow down or look at the billboards with the funeral home’s name printed in small type, and this itself could lead to accidents.