"We need to look everywhere," said Republican Haley Barbour, former Governor of Mississippi at the Republican Governors' Association meeting this week. "The ground game is really important, and we have to be, I mean we've got to give our political organizational activity a very serious proctology exam"
While his choice of descriptions was, um, interesting, Barbour was actually hitting on a key campaign element that Democrats have far outpaced Republicans on in the last two presidential elections: the ground game. Obama's ground game in 2008 was instantly legendary, and by the campaign's own account, even better in 2012.
Mitt Romney's ground game relied on a system called ORCA, which has since been redubbed the "fail whale," because the aquatic mammal failed to identify and drive out voters with anywhere near the efficiency of Obama's team.
This is not the first time Barbour's assessments have gone toward the scatalogical. In summing up his party's losses, he said that his party "had some shitty candidates."