San Francisco Bay Area is taking its water conservation campaign to a whole new level by making it more ‘sexy.’
San Francisco Public Utilities Commission spokesman are rolling out a new set of provocative public service messages urging residents to go "full-frontal" by purchasing front-loading washing machines which consume less water.
SFPUC Spokesman Tyrone Jue says the racy ads are meant to catch the eye and make conservation more fun.
“It’s a tongue-in-cheek play in what grabs people’s attention,” Jue said, adding the drought is an important topic that “should be grabbing people’s attention.”
The ads come almost two months after Governor Jerry Brown ordered a cumulative statewide 25 percent cut in water use by cities and towns.
California entered the worst stage of its four-year drought this year. While some cities are supposed to save water up to 30%, it’s just 8% for San Francisco where residents used an average of just 44 gallons of water a day as compared to Palm Springs resort areas where the consumption was estimated 368 gallons a day.