SeaWorld Attendance Takes A Dive

by
Amy Wu
SeaWorld’s business took a hit with a loss of 500,000 visitors in the third quarter of 2013.

SeaWorld, one of the world’s largest entertainment theme parks, announced that business fell by 28 percent in Q3.

The theme park saw a drop of visitors from 8.9 million to 8.4 million in the third quarter.

What’s the deal? Bad press, says SeaWorld’s top honchos. The theme park took a hit with the 2013 release of the documentary BlackFish, which depicts the dark side to orca performances and consequences of keeping orcas in captivity.

SeaWorld denounced the documentary and in an official statement and called it “propaganda.” Then in March 2014, Richard Bloom Richard Bloom, a Democrat from Santa Monica, Calif. lawmaker proposed a bill that would ban live orca performances in the state.

“Clearly 2014 has been a challenging year,” said SeaWorld CEO Jim Atchison in a statement. The company is “adjusting our attraction and marketing plans to address our immediate top-line concerns.”

Oh well, maybe better luck next year.

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