Nestlé has gone PG! The giant food company is taking an unusual approach to breast cancer awareness.
The #CheckYourSelfie campaign was designed to inform women about importance of early detection.
A new video features a women with boobs on full display walking through a city. A pink bra counter keeps track of how many times her boobs are stared at by men and women.
The company's YouTube channel describes the video:
At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer.
The hashtag does seem to be taking off on twitter with positive mentions.