Can A Boob Cam Raise Breast Cancer Awareness?

October is breast cancer awareness month. Well this isn't exactly news. People like to look at boobs!

Nestlé has gone PG! The giant food company is taking an unusual approach to breast cancer awareness.

The #CheckYourSelfie campaign was designed to inform women about importance of early detection. 

A new video features a women with boobs on full display walking through a city. A pink bra counter keeps track of how many times her boobs are stared at by men and women. 

The company's YouTube channel describes the video: 

At Nestlé FITNESS, we're committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. 

The hashtag does seem to be taking off on twitter with positive mentions.

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