A display showing mannequins of pregnant girls in school uniforms in a mall in Venezuela is shocking shoppers.
But wait...it's not for real.
Two local charities have dressed up three mannequins behind a shop window as girls clearly pregnant under the blue uniforms used by schoolchildren here until they are 15 years old.
The idea is to draw attention to an adolescent pregnancy rate that is one of the worst in South America. Reports say one girl under the age of 18 is getting pregnant every three minutes. Additionally, 23 percent of all births coming in that age category.
"I think it's horrible, awful. If I was a mother, I wouldn't want my child to see that," said an 18 year old student looking at the display.
Her friend was more forgiving.
"Yes, it's disturbing to see in a window. But it's the truth. You see pregnant girls all the time on the streets. So this forces you to think about the problem, doesn't it?"
The two children's charities behind the campaign are Fundana and Construyendo Futuros. They welcome the attention.
"It's amazing seeing people react as they walk by. This is such a taboo subject in Venezuela, we want people to talk about it," Construyendo Futuros president Thalma Cohen said. "Some people get angry and complain. Others congratulate us."
The display runs for a month and may be extended to other malls around the nation.