The most popular Brazilian beer brand, Skol is under fire following the launch of an ad for its new beer-flavored ice cream. Those who oppose, say that the product might have adverse affects on children and teenagers.
Skol has released the ice cream for a limited time period only to selected bars in Rio de Janiero and Sao Paulo. Although it contains no alcohol, it comes in containers that are designed as beer cans and can only be sold to individuals over the age of 18 i.e. Brazil's legal drinking age.
Ambev, a major Latin America brewery and the owner of Skol, are criticized for promoting the controversial ice cream with the tagline, “Shall we go to the bar to have an ice cream?”
Brazil’s National Council for Advertising Self-Regulation, a non-governmental organization has ruled that the ice cream promotion could have negative impact on children as the Skol’s Facebook page is not protected with age-limit controls, where the company is promoting its product.
This isn’t the first time that the council has warned the large brewery. Last year, the company received a warning for beer-flavored Easter eggs.
It seems that the popular company is used to such warnings as it doesn’t stop promoting its products with the added beer flavoring even on social media platforms like Facebook, where one small mistake can get really big and can result in disasters. You know how Internet reacts to controversies... right?