Steve Wozniak Thinks Apple Watch Took Apple Into The ‘Jewelry Market’

Priyanka Prasad
Steve Wozniak criticized the direction the Apple Watch took the company in.

apple smartwatch

The Apple Watch has faced ample criticism from consumers; its sales were down 90 percent in the months following its launch, and the FitBit has consistently outperformed it as a smartwatch. 

Apple co-founder Steve Wozniak appears to at least somewhat agree with the criticism. During a Reddit AMA (Ask Me Anything) session, he responded to a user who asked whether Tim Cook was doing anything wrong as Apple’s current CEO.

While Wozniak praised Cook’s commitment to churning out good products rather than focusing on advertising, he admitted to a caveat he had with the Apple Watch:  

“I worry a little bit about - I mean I love my Apple Watch, but - it's taken us into a jewelry market where you're going to buy a watch between $500 or $1100 based on how important you think you are as a person. The only difference is the band in all those watches. Twenty watches from $500 to $1100. The band's the only difference? Well this isn't the company that Apple was originally, or the company that really changed the world a lot.”

Wozniak’s criticism is completely justified. Consumers have criticized the watch’s lack of new or necessary functionality, issues with the software, and even a distinct lack of aesthetic appeal that is typically not a concern with Apple products.

If Apple hopes to retain its tech-world supremacy, it needs to take a hard look at why its customers aren’t as receptive to its newest product.

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However, Wozniak still claimed approval for Cook and the company overall. He ended his comment by noting that, “I love the software, and I love the hardware, and nothing's letting me down. So I approve very strongly of Tim Cook and the new Apple.”

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