Subway, one of the world’s largest fast-food chains is now facing social media backlash and that too over an inch! The fast food chain with 37,000 outlets has managed to become the focus of criticism over sandwich size after Australian Matt Corby posted a photo on Subway’s Facebook page, according to reports.
The photo which is currently trending shows company’s famous foot-long sandwich next to a tape measure that most evidently reveals that the sub is one inch short i.e. it’s just 11 inches!
The photo captioned ‘subway pls respond’ is shared multiple times and is liked by millions of people while similar pictures eventually started to appear on Facebook too.
New York Post conducted an investigation that found four out of seven foot-long sandwiches were short of the 12 inches that make a foot. The photo which had 19.8 million fans is reported to be removed. A spokesman for Subway, which is based in Milford, Conn., said Subwaydid not remove the posting.
"We are reinforcing our policies and procedures in an effort to ensure our offerings are always consistent no matter which Subway restaurant you visit," Subway said in an emailed statement
Previously, it wasn’t really possible for someone sitting far away in Australia to trigger such a situation but the backlash over the photo defines the power of social media.
Check out how people responded towards the photo in the comments below:
Here is a conspiracy theory. Subway has been using performance enhancing subs! Jared wasn't eating no 12 inch long sub. He was chowing down on 11 inch subs. Subway new this the whole time and condoned the action! I'm on to you Subway! Help make this picture viral so the whole world can learn about Subways dirty tricks!
Matthew Tramuto Those basterds no wonder why i was always hungry 30 minutes later
Steven Segarra I want my money back!
Chris Spencer Apparently in subway world a foot is 11inches!!!
Adam Ebel That's terrible, there is 1 inch missing from that sandwich!
Subway says that the picture of the footlong that didn't quite measure twelve inches wasn't taken down by them.
So, I guess they won't mind if I re-post it?
wow Just saw the picture of the "footlong" sandwhich which isnt actually a foot long... imagine how much money they will save over the millions of sandwhiches they sell. you should at least tell the truth and call it what it is.
Chris Jeffery Time for subway to go back to school
Wazir Nurani Paul - The New York Post conducted a quick study. They tested seven subs, and four of the seven came up short. If you're so convinced that Subway is doing right by you, then - by all means - keep your head in the sand and let them rip you off. Or you could do a simple measurement the next coupla times you go to make sure. It's your money.
Chris Warwick I just hope this photo lasts long enough to be copied and spread all around the internet.
Josh Harrison If there are 37,881 Subway restaurants, that serve an average for 42 foot longs an hour.. That's 1,591,002 footlongs per hour or 38,184,048 per day. If 10% of those are 1 inch short, that's 3,818,404.8 inches of missing sandwiches. That's enough to make 318,200 extra subs per day or 116,143,146 per year. There are 1,032,532,974 people in Africa, over 20% of them suffer from starvation, or over 200,000,000. That missing inch could effectively feed over half of all starving Africans a sub. Think of the Africans.
It seems that no matter how famous you are and whatever you fan following is, don’t mess with your loyal customers, especially when they have a tool like social media to challenge your company and its reputation!