Gender roles have changed in today’s society and many men have taken on roles that would be assumed to be a woman’s. However, Target Australia is still modeling their clothing from old-fashioned views.
Target Australia is selling a Batgirl shirt on their website listed under tops for girls, ages 1 to 7, and the domestic references are causing a debate.
The light pink shirt states, "Batgirl to do list: dry clean cape, wash Batmobile, fight crime and save the world," The Washington Post reports.
Ninac Ollins was perusing the webpage and was offended when she saw the shirt and posted the link of the controversial clothing on Target Australia’s Facebook page.
Ollins said in the post, “What message are you intending on sending to young girls? I’m insulted that you present a future where our daughters need to complete their ‘home duties’ before they can go out and save the world.”
Shelley Wedemeyer also posted on Target’s Facebook page and wrote, “Target, are you serious? In a world where so many are fighting so hard for equality for our daughters, you put this on your shelves? Speechless.”
Target Australia responded back to Wedemeyer an hour later on the same day and wrote, “Hi Shelley, thanks for getting in touch and sharing your thoughts. We certainly don’t intend to cause offence [sic] and will pass this feedback on for you.
Target’s Batman boy t-shirts do not have domestic duties on their clothing, instead, they display muscles and a Batman cape.
Stores worldwide need to consider that gender roles truly have reversed in many households and keeping these sexist items on their shelves will just cause more controversy for the company.
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