Big box retailer Target is moving Black Friday to 6p.m. Thanksgiving Day, the company announced on Monday.
In 2013 Target opened at 8p.m. on Thanksgiving.
And the good news doesn’t end for shopping fanatics. A handful of other big box retailers including Toys R Us, Kmart and J.C. Penney, are following suit.
Black Friday traditionally starts the day after Thanksgiving, a day where retailers significantly slash prices and bargain-hungry consumers flock to shopping malls and stores. Yes, the holidays are right around the corner.
Critics argue that this could mean that moving up Black Friday could ignite even longer lines and packed parking lots. Not a pretty scene. And this means workers need to work on Thanksgiving. Retailers such as Costco have made it a point to keep stores closed on Thanksgiving as a gift to employees.
Costco reportedly said its employees "deserve the opportunity to spend Thanksgiving with their families."
But for Target staffers the good news is more money in the pocket. Hourly employees who work on Thanksgiving get paid one and a half times their regular hourly rate.
And consumers get an early start to holiday bargains. Nothing wrong with that.