If you want to connect with a community, maybe it's wise to avoid parroting the grossly incorrect stereotypes imposed on its people.
But Republican presidential hopeful Donald Trump has not fully understood this, much as he has not digested any of the other lessons his train-wreck of a campaign has tried to teach him.
The loud-mouthed billionaire was speaking to a largely white audience in Dimondale, Michigan, when he made jaws drop by declaring African Americans should vote for him in November because they have nothing to lose.
"You’re living in poverty. Your schools are no good. You have no jobs; 58 percent of your youth is unemployed. What the hell do you have to lose?" the business mogul asked.
However, as The Daily Mail pointed out, the unemployment rate among the African-American community stands at 25 percent, according to Bureau of Labor Statistics that released these figures in July. While still much too high compared to the general population, it's less than half what Trump claims.
Trump then went on to claim that by 2020, he will win 95 percent of the black votes, a feat only President Barack Obama achieved in his iconic 2008 elections.
Not to mention, this claim is a bit rich coming from someone who presently only lays claim to 1 percent of the black vote.
As he often does, the former reality TV star then shifted the entire blame onto his Democratic rival, Hillary Clinton. He likened black voters to "people who had been made refugees" in their own country.
"Hillary Clinton would rather provide a job to a refugee from overseas than to give that job to unemployed African-American youth in cities like Detroit who have become refugees in their own country," he said. "No group in America has been more harmed by Hillary Clinton's policies than African-Americans — no group."
Calling the former secretary of state a disgrace, the business mogul asked every single African-American citizen for their vote.
In his fear-based rhetoric, he also painted a grim reality if he was not elected president.
"Michigan is gonna end up with empty buildings all over the place unless you elect Donald Trump president," the foul-mouthed candidate exclaimed in a state that has become a prime example of urban decay.
Trump earlier visited the flood-ravaged Louisiana, a trip President Obama has yet to make.
In Louisiana, he was accused by local of staging a photo-op and using the tragedy for his campaign.
BuzzFeed News talked to black attendees at the Trump rally and asked them for their views on the Republican's remarks. While many supporters were put off by his tone-deaf statements, where he lumped all African-Americans in one binary, others were of the view that Trump was not wrong in saying that the Democratic Party doesn't have the community’s best interests at heart.
In an interview with Fox News host Jeanine Pirro, Trump defended his comments.
“It’s just, like, a total catastrophe, the unemployment rates, everything is bad — no health care, no education, no anything, no anything. And poverty is unbelievable. Then, I said, ‘Hey, wait a minute, vote for me. What have you got to lose? You can’t do worse, you can’t do any worse than what these people have been doing and I will do better.'”
Here again, Trump may be coming from a place of genuine concern, but his statements are cringe-worthy and frankly offensive to a large part of the community.