Trump's Labor Secretary Pick Likes ‘Women Eating Burgers In Bikinis’

by
“I like our ads. I like beautiful women eating burgers in bikinis. I think it’s very American,” fast food CEO Andy Puzder said in an interview.

Andy Puzder

In yet another troubling addition to his already chauvinistic cabinet, President-elect Donald Trump picked seemingly like-minded fast food CEO, Andrew Puzder, to run the Department of Labor.

So, what do we know about the man who is going to oversee issues related to pay equality, workplace discrimination, women’s rights at work and other employment related matters?

Well, for starters, Puzder — the chief executive of CKE Restaurants that franchises Hardee’s and Carl’s Jr. — is against raising the minimum wage and (much like Trump’s other picks) is an outspoken critic of Obamacare.

What he does like, of course, is objectifying women.

Carl’s Jr. is known for its controversial television advertisements (read: soft porn) featuring bikini-clad super models and female celebrities eating hamburgers in grossly suggestive manner. Turns out, the fast food chain opts for such ad campaigns because its chief likes hot women eating burgers.

Literally.

“I like our ads. I like beautiful women eating burgers in bikinis. I think it’s very American,” Puzder told Entrepreneur in an interview last year. “I used to hear, brands take on the personality of the CEO. And I rarely thought that was true, but I think this one, in this case, it kind of did take on my personality.”

Andy Puzder

Puzder, who is just as misogynistic as the man he is going to serve under, claims the racy campaign strategy is all about bringing “hungry, young guys” to restaurants. 

“It's an appeal to youth, so it really reaches a broad demographic,” he told the magazine. “My son's now 17, but when he was 13 he didn't want to eat at ‘the king’ [or] ‘the clown,’ he wanted to eat where his brother ate, so he wanted to be a young hungry guy. I'm 64, I want to be a young hungry guy. Some young ladies in your age group like to date young hungry guys.”

Moreover, if the company does not receive complaints about the offensiveness of a particular ad, the former editor of the Law Review orders the marketing department to create an “even sexier commercial next time” — because apparently, the racier the ad, the higher the sales

Tragically, this “boys will be boys” attitude is what usually leads to young men thinking they are entitled to treat women any way they wish.

A recent survey revealed that 40 percent of female fast food employees experience unwanted sexual behavior at work. That is 2 in 5 women.

Almost 28 percent of the women also reported multiple incidents of harassment — including sexual jokes or teasing, touching, kissing, or comments about sexual orientation.

Keeping the statistics and Puzder’s penchant for sexism in mind, he is probably one of the worst people to become secretary of labor. But, tragically, since the president-elect himself lacks any sort of political and military experience to run a country, Puzder’s selection does not come as much of a surprise.

Carbonated.TV
View Comments

Recommended For You