Deadly anti-US protests erupted in Pakistan over the anti-Islamic movie, Innocence of Muslims. To counter the rising anti-American sentiment among the people of the country, an unusual advert on Pakistani television channels featuring President Obama and Secretary of State Hilary Clinton ran, which denounced the anti-Islamic film. The US embassy in Islamabad spent about $70,000 to run the announcement, which features clips of Obama and Hilary Clinton talking about US respect for religion and declaring that US government had nothing to do with the movie.
According to State Department spokeswoman Victoria Nuland, 'In order to ensure we reached the largest number of Pakistanis, some 90million as I understand it in this case with these spots, it was the judgment that this was the best way to do it.'The US announcement aired as Washington warned Americans to avoid non-essential travel to Pakistan.
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Nuland said that the aim was to get the messages to the widest possible audience in Pakistan, where thousands of angry protestors angry about the film tried to reach the US embassy before they were stopped by police.
In the ad, Obama is seen talking about America’s tradition of religious tolerance while Clinton reinforces the fact that the government of US has nothing to do with the film that contains vulgar depiction of Prophet Muhammad.
However, despite repeated assurances and after the ad on seven different television networks protests in several cities of Pakistan turned deadly.
At least 20 people were killed in the country and scores were injured in the protests. The police was however, able to keep protestors away from the US consulate. Protestors burned US flags, portraits depicting President Obama and effigies of Hilary Clinton.