The future of the $8 million Volkswagen ad, which was all set to air during the Super Bowl, hangs in air. The ad’s future is in turmoil because of the controversy that it has ‘racist’ elements in it.
The car company’s highly anticipated advertisement which has caused a stir in the international media features a ‘white’ office worker speaking to his colleagues, who are having the Monday blues, in a thick Jamaican accent.
Now the concept of choosing a white man, who is apparently from Minnesota in the ad, to speak in a Jamaican accent is the point which is being criticized by experts saying ‘culture is the punch line of the advertisement.’
While many people are claiming that the Super Bowl ad is racially controversial, Volkswagen insists on airing it during the game on Sunday. According to them, the advertisement is all about getting happy and rejoicing with each other. They have tested the ad with customers including 100 Jamaicans and got no negative response whatsoever.
If one takes a look at the ad, it is all about cheering and lighting up people who are sad and glum. The controversial ‘white’ man is basically trying to get a smile up on his sad colleagues’ faces and that is it. Nevertheless, the advertisement is gaining more popularity with time with its supporters admiring its liveliness and critics trashing it with accusations.