My Fight/Your Fight – the memoir penned by the 28-year-old undefeated UFC Women's Bantamweight Champion – is set to hit shelves on May 12, but Wal-Mart won't carry it.
“I’m shocked, shocked to discover that censorship is going on in America,” said Judith Regan, Rousey's publisher.
Needless to say, Wal-Mart’s initiative won’t affect the book sales by any means as it has already pre-sold thousands of copies at Barnes & Noble.
Ironically, the popular chain store – as many have pointed out – is itself the largest retailer of arms and ammunitions in the United States and as depicted by its latest decision, has a skewed view on violence.
The Olympian medalist for Judo is scheduled to appear on Good Morning America, CBS This Morning and other shows for her book’s promotion.
Recently, the MMA star also appeared in The Expendables 3 and Furious 7.
Fans have also taken to Twitter to criticize the chain store and highlights its hypocrisy and double standards.
So you can buy guns in Wal Mart but they won't sell Ronda Rousey's book because its "Too violent" that makes sense— Dan Thomas (@DanielT92Wales) April 6, 2015
"Walmart bans Ronda Rousey's book; brands it "too violent". Two things. 1: Duh. She's a professional fighter. 2: WALMART SELLS GUNS."— Steve Cain (@DeanOfReferees) April 6, 2015
Wal-Mart won't sell Ronda Rousey's book because she's too violent yet they sell rifle ammunition. Eh no biggie. We have Amazon or B&N lol.— Tristan K. (@TKtheknight) April 6, 2015
Walmart won't sell Ronda Rousey's book because she's "too violent", but will sell clothes made by child slaves overseas— Jake (@junojrs) April 6, 2015