Why Is #CleanIndia Trending?

by
Suzanne Robertson
A campaign was launched today to realize Gandhi's dream.

 

Prime Minister Narendra Modi symbolically wielded the broom on Thursday to launch a nationwide campaign that aims to clean up India in five years.  'Swachh Bharat' (Clean India) as a mass movement to realize Mahatma Gandhi's dream of a clean India.

On Twitter, ideas of how to clean India and observations of why it needs to happed were widely tweeted. #MyIdeaofSwachhBharat to trend. Here are some of the insightful and practical tweets: 

And, of course, the not-so-serious: 

Bollywood stars are also chiming in on Twitter to endorse the move for a better India: 

Vikram Bhatt: Thought first, then word and finally action. Action without thought will never last. Need to clean the thought first. #SwachhBharat 

Hema Malini: Gandhi Jayanti today - let us all follow our PM about keeping our country clean & hygienic. Swachch Bharat should be our aim now! 

Dia Mirza: #LalBahadurShashtri #MahatmaGandhi Your birth anniversary is being celebrated by this pledge we take. #CleanIndia #SwachhBharat 

Priyanka Chopra: Every action we take will be important .I want to make the change. I want a clean India .It's time to clean up our act. #CleanIndiaCampaign 

 

Central and state government employees working across the country will take a pledge of cleanliness in various public functions. 

Cabinet Secretary Ajit Seth wrote in a letter: 

“It is important to involve government and public sector officials at every level, non-government organisations, education and health institutions, rural and urban local bodies, self-help groups, youth organisations, resident and market associations as well as business and industrial chambers and associations in the cleanliness and awareness drives.” 

 

 

 

 

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