Yahoo’s new CEO must be doing something right, as the web giant beat its fiercest rival Google by attracting more unique US visitors to its sites in July. But according to different technology analysts and reporters, bagging the first place in web ranking for a month doesn’t really signify that Yahoo is actually getting ahead of Google.
According to an online analytics company, comScore, with a difference of a little more than two percent, Yahoo got 196.6 million unique visitors and Google had about 192.3 million. The difference is not that great and its only for one month but it’s good news because this is for the first time in two years that Yahoo has been able to top its biggest competitor.
Blogging central, Tumblr, which was acquired by Yahoo this year in May, has nothing to do with the increase in numbers neither do they reflect Google's constant dominance in search. Google rules that area of the market by 67%.
Andrew Lipsman, comScore President of industrial analysis, told Forbes that Tumblr is listed separately and has no contribution cannot be credited for the unique visitor advantage.
Marcus Wohlsen from Wired wrote, “To pull off a true victory, Marissa Mayer and her company still have a lot of work to do. For Yahoo, one month of good traffic doesn’t win you the championship.”
Also, comScore has not included the analytics for mobile phone usage which would probably replace Yahoo on the list with Google again since latter is used more for surfing the web with mobile devices.
So, Marissa Mayer may have won July but the game is still on.