In what is quite a pleasant change to the whole Ray Rice fiasco, news has come out that the Cincinnati Bengals' defensive tackle Devon Still's jerseys have become the fastest selling jersey in the franchise's history.
The point to note here is that the Bengals could have easily kept the sale proceeds for themselves since they have already done enough by letting Still be a part of their practice squad so he can pay for his daughter's cancer treatment.
Their decision to re-sign the 25-year-old despite initially cutting him from their squad last month was a gesture of goodwill that will let him benefit from the NFL's health insurance policy.
But the Bengals went one step further on Monday by announcing that any monies raised from Still's shirts will be donated to pediatric cancer research.
It turns out that the fans are in just as generous mood as well because Jeff Berding, the Bengals' director of sales and public affairs, has told ESPN that Still's is the fastest selling of all the jerseys that has ever went on sale though his team's official stores.
Just when we thought that this story couldn't be any more heartwarming, the Bengals put him on the active squad instead of just the practice one.
It remains to be seen, however, if Still will feature in the NFL soon as his daughter, Leah Sari, is battling cancer and has been given only a 50 percent chance of surviving.
But even if he doesn't, he is unlikely to have a problem with it due to the stellar way the Bengals have treated him. It is pertinent to mention here that hospital bills for a condition like Sari's could reach upward of $1 million – something that is tough to bear for a fringe player like him.
In times when most sports authorities are turning into robotic forces immune to human emotions, the Bengals have proven that they care.
Dear NFL and the Baltimore Ravens, please take note.
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