Just when things were beginning to turn over for Tiger Woods, he seems to have attracted even more criticism. This time it is an ad by Nike that went viral and caused a stir online. The ad has a photo of Woods with the caption: “Winning Takes Care of Everything.”
Some saw the ad as an inappropriate comment on the golfer’s private life. Woods was last ranked No. 1 in 2010, soon after an argument with his then-wife revealed a lengthy string of extramarital affairs and then led to his divorce.
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Nike is also getting a lot of negative feedback. But it's a fact that the ad’s tag line originated not from Nike’s creative or marketing people but from Woods' own words at last year's Tour Championship. When asked whether he was concerned about Rory McIlroy, Woods responded that he was interested in "Just winning. Winning takes care of everything."
Woods on Monday regained his former spot as the world’s best golfer, following a win at Bay Hill.
Despite his fall from grace, he is still the third highest-paid athlete in professional sports, according to Forbes, earning $55 million annually from endorsements alone.
Let’s face it, everyone loves a winner and Tiger is one. And if he wins the Masters in a couple weeks, well, most of the people won't care anymore what he did in the past.
So yes, winning does take care of everything!